A new company called Populate aims to emphasise the long-term social and economic value of mixed-use developments for investors.
Populate says it will apply an outcome-focused approach to place management – that is, a modern approach to leasing that promotes social value and green lease clauses; enlivenment through art and cultural uses; initiatives to foster local business partnerships, innovation clusters and accelerators; and the implementation of green-tech.
The company will provide specialist consultancy through the design and development phase as well as work with investors to test and embed operational infrastructure. Once a place is operating at an optimum level Populate will hand over the long-term management.
A statement says: “Populate will advise on place management for mixed-use projects … as well as partner with other investors and asset owners across the UK. Populate is already appointed and working on a number of projects including London Cancer Hub, the £1.2 billion life sciences campus.
A spokesperson for Populate’s parent firm Socius says: “Oneof the fundamental challenges the industry faces is ensuring the operational infrastructure and expertise is in place to realise the true value of projects over the long term.
“Our multi-disciplinary team will pick up the baton from the development process and take a long-term approach to creating vibrant and sustainable places that support communities and provide a platform for businesses to collaborate, innovate and grow.
“We are here to ensure that all of the good intentions when a development is designed and delivered translate into tangible social and economic benefits for communities, occupiers and investors for years to come.”
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