New data from Rightmove reveals a 73% increase for property searches in Silverstone last week, compared to the previous week.
This surge comes hot on the heels of the British Grand Prix weekend and the successful opening of the new F1 movie, with some scenes filmed at the iconic Silverstone circuit.
The average price of a property in Silverstone is £457,221, reflecting a 2.2% increase year-on-year. Properties in Silverstone are on average more than £75,000 more expensive than the national average (£378,240).
The British Grand Prix, held over the weekend at Silverstone, saw Lando Norris clinch a thrilling victory. This event, coupled with the release of the highly anticipated F1 movie starring Hollywood A-lister Brad Pitt, has undoubtedly fuelled interest in the area, says the portal.
This is the latest example of culturally popular movies and events influencing search behaviour on the UK’s largest property platform.
Visits on Rightmove peak between 8pm and 9pm each day, as many people spend the evening dual screening. The busiest minute on Rightmove is 8:48pm on a Monday.
A spokesperson for the portal says: “With the scale of a platform like Rightmove, we can see how trends impact search behaviour down to the minute. It’s always fascinating to see how events and movie releases can impact how people search, with people at home inspired by the screen to look at what it might be like living in a place like Silverstone.”
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