More and more tenants are prioritising technology in the homes they choose.
That’s the claim from PropTech firm Rently. It says 65% claim smart home tech makes a rental more appealing.
“Connected homes are no longer a luxury, they’ve become a core expectation for many tenants. From app-controlled heating to remote security systems, tenants increasingly view technology as part of their standard quality of life” says Simon Cairnes of BuyAssociation.
Why smart features are becoming a must-have
He continues: “Convenience is a huge driver. Tenants want control over their home environment, whether that’s heating, lighting or security, without leaving the sofa. Smart home tech provides that in a way traditional systems simply can’t.
“Smart locks, doorbell cameras and app-based security give renters peace of mind, while smart thermostats and lighting reduce energy costs. In today’s market, these features aren’t just about comfort, they’re about financial sense too.”
What are tenants willing to pay for?
“Tenants are increasingly prepared to pay for technology that adds real value. We’re seeing a willingness to spend extra each month for homes that are modern, secure, and energy-efficient. Features like smart heating, locks, lighting, and even integrated appliances can justify a noticeable rent premium.
“For younger renters and tech-savvy professionals, a tech-ready home isn’t just convenient, it’s part of the lifestyle they want. Properties that don’t offer this risk being overlooked, even if the rent is lower.”
The investment opportunity
“Smart home upgrades can directly improve yields and tenant retention. When renters feel a property fits their lifestyle, controlled via apps, energy efficient and secure, they’re more likely to stay longer, reducing void periods and turnover costs.
“Connected systems can help landlords proactively manage maintenance. Sensors that detect leaks, for example, prevent small issues from turning into costly repairs, protecting both tenants and property value.”
Implementing smart upgrades effectively
“Investors don’t need to overhaul every property overnight. Start with high-impact features that matter most to renters, smart locks, heating controls and security cameras. Once you see tenant engagement, expand into energy management, automated lighting or integrated appliances.
“It’s not enough to simply install tech. Tenants need to understand the benefits. Highlight these features in listings and viewings to justify the premium and show the property is built for modern living.”
The long-term outlook
“As smart home adoption becomes more widespread, properties that remain traditional risk falling behind. Landlords who embrace this now will benefit from stronger rental income, improved retention, and future-proofed asset value.
“Tenants are voting with their wallets, and connected, energy-efficient homes are increasingly non-negotiable. Investors who recognise this shift early can not only meet demand but also strengthen their long-term portfolio performance.”
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